Marketing & Innovation

Marketing & Innovation â€Å"Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. † Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association 2007) An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations. (OECD 2005) Four types of innovations are distinguished: product innovations, process innovations, marketing innovations and organizational innovations. (OECD 2005) * A product (service) innovation is th e introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses.This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics. * A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software. * An organizational innovation is the implementation of a new organizational method in the firm’s business practices, workplace organization or external relations. A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. The OCED’s definition is too narrow : it reduces the scope of marketing by separating between marketing, product innovation and delivery. If we mixed t he two definition we can propose that with a marketing lenses an innovation is : â€Å"the implementation of a new or significantly improved method, process or practices in creating, communicating, delivering, and xchanging offerings that have value for customers, clients, partners, and society at large† * Innovation in marketing could be related to : * The creation (Iphone), * The communication (Web2. 0), * The delivery (Internet), * Or exchanging (Michelin) * offerings that have value 2 Main objective: Understanding and mastering the process from new ideas generation to new value offering for the stakeholders Degree of differenciation of consumer expectations| Degree of improvement in technology | | Low | High| Low | Continuous innovation(cordless phone)| Market breakthroughts (parabolic skis)| | High| Technology breakthroughts (passage from video players to DVD player)| Radical innovation(cell phone)| Innovation continuum Continuous innovation * Modification to an existing product that does not require a change in learning * Improvement of an existing product without major changes Dynamically Continuous Innovations * Modification to an existing product that requires a modest amount of learning or change in behavior to use it Discontinuous innovation (radical innovation) Major changes in the way we live * Product innovation which break the rules and the norms * New consumption behaviors and use * Technology Example: Sharing documents on Internet, Downloading musics, E-business and virtual stores, Free software, Hybrid cars New product development process 3 Phase 1: Idea Generation Sources of new ideas * Internal idea sources: * Formal research and development * â€Å"Intrapreneurial† programmes * External idea sources: * Customers * Pilot customers : Pilot customers methodsThe estimated annual sales of new products developed based on ideas generated by pilot customers are eight times higher than estimated sales of innovations developed from mor e traditional methods. Pilot Customer: users †¢Brainstorming  : Characteristics of brainstorming | 1. | Write a clear, focused objective | 2. | Select participants for the team | 3. | Prepare for the session | 4. | At the session – Rules for brainstorming. | Rules: * A conversation at the same time * Be focused on the subject * Be visual (drawing) * Encourage crazy ideas * The quantity is more important than the quality * Negative comments have to be avoided No interruptions from outside Role of the team leader: * Contribute to, but not inhibit the flow of ideas * Don’t be too controlling * Encourage participation from everyone * Introduce creative games * Call the â€Å"time out† to review and evaluate ideas that have been generated Method * Write a list of ideas (uses) * Classify ideas thanks to criteria * Find common points between application : â€Å"pseudo segments† 4 Interviews Motivation * Focus group / individual interviews Characteristics of focus group | Group size | 8 to 12 | Group composition | Homogeneous: respondents prescreened | Physical setting | Relaxed, informal atmosphere |Time duration | 1 to 3 hours | Recording | Record all the discussion with sound an video | Moderator | Observational, interpersonal, communication skills | * Individual interview  : Type of interview | Required skills | Structured interview | Neutrality, no prompting, no improvisation | Semi-structured interview | Some probing, rapport with interviewee, understanding the aims of the project | Open-ended interview or depth interview | Flexibility, rapport with interviewee, active listening | Focus group | Facilitation skills, flexibility, ability to stand back from the discussion so that group dynamics can emerge |Characteristics of semi-structured individual interviews | Group size | Face to face, one-one-one basis | Interview structure | Semi-structured, direct, personal interview. Use of an interview guide | Physical setting | Relaxe d, informal atmosphere | Time duration | One hour | Recording | Use of audiocassettes and videotapes | Moderator | Observational, interpersonal, communication skills | * 5 Focus on semi-structural individual interview Questioning style * Open ended, non-directive * Little or no direction on how to answer * Relate to topic in own way * Use own language Probing – for detail, depth, clarification – Prompting – encouraging respondent to answer * Non-verbal, repeating, rephrasing, summarising * Salespeople * Service providers * Anyone with direct customer contact * Competitors  : Companies watch competitors’ ads and other communications (new-product pre-announcements) to get clues about their new products * Distributors, suppliers and others  : Companies watch competitors’ ads and other communications (new-product pre-announcements) to get clues about their new products Example of Brainstorming: anti-odor product First step: write a list of uses * D irty socks, Ashtrays, Changing rooms, Refrigerators, Elevators, Subway tunnels†¦ * Second step: classify ideas * Development of a notation system * A Possible today * B possible soon * C difficult and risky * Criteria * Technicity faisability, cost, market accessibility, competitors, time of solution * Third step: Find common points How customers can use the product| Passage from 80 ideas to 8  « pseudo-market segments  »| What is its added value? | Deodorization public places| Types of customers| Chemicalplants| Places| Household odors†¦. |Phase 2: Product development * Expand ideas into more complete product concepts * Describe features the product should have and benefits those features will provide * 6 Evaluate chance for success * Develop a marketing strategy that can be used to introduce the product to the market place After more than a decade of development, Daimler begins to commercialize its experimental fuel-cell-powered- electric car Next step: to develop th is new product into alternative product concepts – Concept 1: A moderately priced subcompact designed as a second family car to be used around town Concept 2: A medium-cost sporty compact appealing to young people – Concept 3: An inexpensive subcompact green car – Concept 4: A high-end sport –utility vehicle (SUV) appealing those who love the space Phase 3: Marketing strategy development * Develop a marketing strategy that can be used to introduce the product to the market place * Identify the target market * Estimate its size * Determine how the product can be positioned * Plan pricing, distribution and promotion expenditures Phase 4: Technical development * The product moves into product develop RD or engineering develops the product concept into a physical product â€Å"Look beyond simply creating products that satisfy consumers needs and wants†¦ Companies work to fashion products that are both satisfying and easy to manufacture. † Phase 5: Marketing Test * It lets the company test the product and its entire marketing programme – positioning, advertising, distribution, pricing, branding and budget levels Phase 6: Commercialization Launch the product! * Full scale production * Distribution * Advertising * Sales promotion * and more 7 INNOVATING BY SERVICESInnovation and Marketing Decision: The customers’ values issue An economic opportunity exists for an innovation when a new value proposition to customer is possible Agreeing the PSS statement (Product Service System)  «Ã‚  What is important is not our offer but what our customers do with it  Ã‚ », there are three kinds of value propositions for an innovation. Innovation and the first customer’s value proposition: * Customer Values are embedded in a three stages consumption scenario. * These stages define three kinds of value. * Stage 1: Decision (potential value) * Stage 2: The exchange (value in exchange) Stage 3: usage (value in use) Innovat ion in potential value First innovative value proposition: Innovation concerning the facilities The facilities include all company resources: employees, know-how, technology, nominal goods †¦ and other facilities that must be accessible (before offer provision is feasible). Make perceptible the strength of a promise POTENTIAL VALUE from facilities stage in an offer provision scenario, ex IBIS Hotel 8 POTENTIAL VALUE from facilities stage in a service provision scenario: ex vending machine Innovation in value in exchange Second innovative value proposition :Innovation concerning the transformation process This is the stage in which company resources are combined with other companies’ resources in order to transform them. Companies act as prime resources integrators and the innovation consists of new ways of co-operating, collaborating, co-branding†¦Ã¢â‚¬ ¦ In this case, these values in exchange will have to be new values in use for the customers †¦ to be success ful VALUE IN EXCHANGE from the exchange stage in an offer provision scenario: ex Senseo, Nike+ iphone app This transformation stage can also exhibit innovation concerning CUSTOMER VALUE in EXCHANGE.Offer provision can include a transformation of customer resources in terms of persons (surgery, hair cuts†¦), physical objects (e. g. car repairs†¦), nominal good (e. g. investment banking, rights (e. g. lawyers.. ) and/or data (tax advisors†¦)†¦ It contains elements which are either pre-prepared within producers’ facilities, or are co-produced by customer and provider during the integration and the transformation of customer resources. Innovation consists of changing the way of integrating the customers’ resources with those of the producers’ VALUE IN EXCHANGE. Innovation in producers-customers co-production: ex WikipediaInnovation and the third Customer’s Value proposition. Innovation in customer’s value in use The usage stage exhi bits CUSTOMER VALUE IN USE. Innovation consists of proposing to customer new values in use, perceived as new solutions. Ex: Wii for the seniors Definition of servicization The key idea behind product service systems is that consumers do not specifically demand products, per se, but rather are seeking the utility these products and services provide. By using a service to meet some needs rather than a physical object, more needs can be met with lower material and energy requirements. A product service system is a competitive system of products, services, supporting networks and infrastructure. The system includes product maintenance, parts recycling and eventual product replacement, which satisfy customer needs competitively and with lower environmental impact over the life cycle. â€Å"A Product-Service System can be defined as the result of an innovation strategy, shifting the business focus from designing and selling physical products only, to selling a system of products and serv ices which are jointly capable of fulfilling specific client demands. Meeting consumers’ needs with a mix of products and services is not a new concept. House rentals, hotels, taxis and restaurants are good examples based on economic interest. There are other new and innovative applications of product service systems that have developed as a response to make business more sustainable. The main difference between product service systems and the classic examples is that the preference of consumers is influenced by environmental, as well as economic interests.Source: UNITED NATIONS ENVIRONMENT PROGRAMME DIVISION OF TECHNOLOGY, INDUSTRY AND ECONOMICS 10 Innovation by servicization : an attractive way to Innovate on the markets Three ways to develop innovation by servicization : 1- Product oriented services Provided to increase or optimize the product life cycle, these supplementary services are offered to guarantee functionality and durability of the product (e. g. maintenance an d repair, upgrading and substitution services over a specified time period, advise and consultancy for use optimisation, etc. ). 2- Usage oriented servicesThe product is made available in a different form to the customer, is sometimes shared by number of users, but stays in ownership with the provider. It is the usage of the product rather than the product itself that is invoiced, without transfer of ownership (e. g. car sharing or car pooling, tools location, financial leasing, etc. ). Ex: http://www. lamachineduvoisin. fr/ 3- Result-oriented services (functional economy) Result-oriented services (or functional services): in this most accomplished form of servicization, the seller does not sell a product anymore to the customer, but the desired result rendered by the product.Rather than selling pesticides to farmers for example, the seller decides to offer a global service contract that guarantee a maximal acceptable loss on crops. A BM based on the sold products quantity A BM base d on a service rate Sell a maximum loss rate on crops Firm in functional service is looking for less costly alternating solutions as the reintroduction of parasitics predatories or the earth reoxygenation by earthworms or using R&D in biology, agronomy, entomology.. The competitiveness of the seller depends on its ability to optimise the PSS implemented to reach this goal and to use the least possible resources and energy to reach the targeted acceptable loss. Such functional services are implemented with great success by companies such as Xerox (Xerox Global Services) or Michelin (Michelin Fleet Solutions) for example.

Film Adaptation Les Miserables by Victor Hugo Essay

Non-Consequentialist theories of morality are best expressed by the character Inspector Javert. His actions are lead by the theory that it is better to lead a life where rules are followed. It is your duty to obey the laws and it is your duty to always act in this manner. Consequences are not to be considered when judging a persons actions (Thiroux, Krasemann, 2012, p. 46). Inspector Javert’s position in society supports his actions. This man must follow the laws set by his government, and lead his community by example. His duty was to carry out the law which are examples of rule absolutes which offer no room for exceptions (Thiroux, Krasemann, 2012, p. 87). The Inspector becomes obsessed with the capture of Jean ValJean, a criminal who must be caught and brought to justice. The film begins with the story of a man, Jean ValJean, who is first introduced to the viewer in a prison setting, where later you find out he was imprisoned for theft. After serving nine-teen years of punishment in prison for his crime he is then rewarded release on parole. Following his release he encounters another situation where he acts in contrast to those beliefs of a rule utilitarian like Javert. These contrasting characters are examples within their guiding principles. Non-Consequentialist Theories are based on the idea that consequences are not and in fact should not be a factor in determining whether the act is moral or immoral (Thiroux, Krasemann, 2012, p. 46). Where as consequentialism is based or concerned with consequences. Jean ValJean’s guiding principles are more of an act utilitarian who believes that everyone should perform that act which will bring out the greatest good over bad for everyone affected by the act (Thiroux, Krasemann, 2012, p. 37). Utilitarianism is a form of Consequentialism. Javert is a rule utilitarian where his ideas are that everyone should always follow the rule or rules that will bring greater good. T hese ideas are contrasting because it is unsure what actions would bring greater good with or without making exceptions to the rules at hand. Javert being an official of the law encourages the importance of law within the film to avoid loosing control within his community. On one hand ValJean broke the law only to avoid the death of starvation. These situations are the basis of the conflicting approaches to morality by each main character in the film. ValJean encounters the Character of Bishop Myriel who offers him a job and teats him kindly despite his criminal background. The Bishop is a positive influence on ValJean. While working for the Bishop, he makes a promise to become a better man and redeem himself only after being caught once again for stealing silverware from the bishop. The Bishop lies to officers only to save ValJean from returning to prison. With the silver that was stolen and now a gift was he only able to accomplish his promise for a better life. ValJeans commitment led him to later became the owner of a factory and the Mayor of his city. There we are first introduced to the character of Fantine. We discover that she has a child, Cossette, who is in care with another family The Thenardiers. Fantine works hard to provide for Cossette at the factory where she is later fired from, which led to her desperate need to make money. Desperate times cause for desperate measures., like Fantine prostituting to as a mean to make money. Fantine’s unlawful actions lead her to encounter the Inspector Javert. Here is where the feuding theories of morality between Javert and ValJean are once brought to question once again. Should Fantines actions be justified by the idea that prostitution is wrong and unlawful, or is it okay because she must provide for Cossette and her needs? In the end the Mayors position allows Fantine to avoid prison time thus bringing about greatness for her family. His utilitarian approach to the situation causes more conflict with the Inspector who believes she should be inprisoned for breaking the law. More evidence with the personal moral theories conflicting are evident when Jean ValJean promises Fantine that he will take care of her daughter Cossette. He first must escape from Mr. Jovert who is now aware that he is a convict. Javert expressed the idea that a law breaker cannot reform therefore ValJean should not be Mayor. Javert commented on his parents also being criminals when he was a child. Once exposed ValJean escapes once again with Cossette to Paris, where they live in a convent. He feels it is his duty to carry out his promise of a better life. Reparation (prima facie) is a duty mentioned when looking at non-consequential theories (Thiroux, Krasemann, 2012, p. 54). Cossette and ValJean are able to achieve a fulfilled life with security in the city of Paris while at the convent. Cossette ultimately asks to not become a nun and persuades ValJean to live outside the convent. Willing to please Cossette, ValJean agrees to the move. Cossette attracts an admirer while exploring her new surroundings in the character Marius. Marius is a young revolutionary who asks to â€Å"Restore the Republic†. He becomes obsessed and determined to interact with Cossette, very much like he is committed to his revolution. Inspector Javert also resides in Paris where he is the newest Deputy as the reward from exposing the truth about Jean ValJean. The â€Å"cat and mouse game† between Jean ValJean and the Inspector Javert is continued in Paris when he is informed with information about the revolutionists new love interested Cossette. Marius was followed by one of ValJeans informant following the revolutionists. Javert is once again on the hot pursuit to bring ValJean to an end. He is determined to bring justice because it is the right thing for him to do. ValJean unaware of Cossettes relationship with her young suitor opens an opportunity for the Inspector to get close and finally cease the former convict. ValJean now a â€Å"reformed man† refuses to give up without a fight. In the attempt to flee once again ValJean is encountered with the dilemma of Marius and Cossette’s relationship. Her relationship is troubled by the increasing resistance from the revolutionists against the Parisian army. With the city barricaded ValJean must return Marius safely to Cossette. In pursuit for Marius the army injures Cossette’s love and now ValJean must flee the chaos of the city with the injured Marius. Not before once again encountering the persistant Javert. This is a turn of events that gives ValJean to turn on his predator and kill him. This doesn’t happen because ValJean is said to have been merciful towards the Inspector. In the end of this tale the Inspector is surprised by the mercy ValJean showed towards him. The Inspector allowed the convict to aid the Marius to some medical attention and return to his capturer. ValJean also agreed to be turned into the Parisian officials after saving Marius. With Marius alive he would no longer have to worry about his Cossettte. Therefore fulfilling his commitment to Fantine. Upon returning Mr. Javert expressed how his gu iding principles to perform his duty the right way brought him confusion when ValJean showed him mercy in the situation of life and death. Death was the only solution the Inspector had in store to this for this ending. Everything ValJean did was justified when the Inspector decided to kill himself. The Inspector never breaking the law himself saw that there were flaws to his guiding principles and could not live with himself no more. Unwilling to face the consequences he saw fit to end his life thus granting ValJean his freedom. He felt his obsession for the capture of the ValJean would see no end and haunt him forever. At this point he acknowledges the fact that ValJean is a reformed man and not an â€Å"animal† thought to have been created while in the prison system. Before ValJean was a â€Å"difficult problem† to the Inspector himself and he needed bring justice to those acts of the former Mayor. Everyday we are faced with the same if not different situations where we are asked to do the â€Å"right thing†. This is very difficult even to those who appeal to be morally or ethically correct. Rules can be to general and only act as a guide to do the greatest of good while avoiding consequences. It is also difficult in the sense that there acts or rules offer no exceptions. The story of Les Miserables proves otherwise. ValJean overcame many difficulties and while his actions may have been unlawful they did affect those around him positively. His actions in the end brought him security and loving relationship with his â€Å"daughter†, Cossette, all while ultimately keeping his promis to the Bishop Myriel and the late Fantine. His actions throughout the film prove that he is indeed a good man despite his criminal background. ValJean accomplishes reformation which seemed impossible to the characteristics of the Inspector. Ciminals should be brought to jusitice, laws are meant to be followed, under no circumstances can the law be flawed, and no exceptions are to be made. These guiding principles for the Inspector shaped his actions throughout this story. ValJeans actions show that his is a honest, caring, and loving man who is rewarded with freedom. He no longer has the fear of being caught by the Inspector and also rewarded with love from his â€Å"daughter†, Cossette. In the film ValJean states that â€Å"Love is the only future God gives us†. The guiding theories to ones ethical and moral dilemmas can be conflicting with those of others. Here we have actions based on the idea of realizing the consequences for your actions first or not thinking about any consequences and acting on what you feel to be right. Rules should always be followed with no exceptions. The belief that one should not be judged or defined by any action in particularly. Rules are important to a society bringing awareness to consequences by ones actions. It is important to not give up on ourselves because we are all capable of reformation if we want it.

Family assessment paper Essay

Family Assessment Paper 2382 Instructor Introduction The family just recently moved to my neighborhood and we casually said hi to each other. I went to their house and introduced myself and informed them of my intentions. I explained to the family that I was going to perform a family assessment and that this was about assessing the family processes and interactions and identifying both the weak and strong points in the family. I further discussed with the family that the purpose for this assessment was purely academic, confidentiality will be maintained and no diagnostic tests of any kind will be made. Permission was given before scheduling the interview and verified again prior to start. This was verbally consented and there was no need to sign any papers. Therefore, we set up the appointment for 5 o’clock in the evening on Saturday February the 11th 2012 and the interview was going to be at their home in the living room. As of my plan I wrote and grouped my interview questions. I was to interview the kids first and then finish up with the parents, the mother being the very last because of the abuse questions and assessment. I had the abuse assessment forms in envelopes for them to fill out at the end of the session. I planned to get the genogram with both the parent. So on this day of interview all the five family members were present. We gathered in their living room and being covered with all the information, the environment was tens free. I interviewed the kids first. And theirs was general, and I mostly wanted to know what their roles were in the family as a whole. Structural Assessment Family composition/ separate genogram attached The family consists of three kids, ages 15, 13 and a 6month old. The Kids’ names are Pt, Ks and Ax. None of the parents have been married before. This was their first one. They also have two large dogs and a small cat that they  recently adopted. Nobody else lives at home with the family Home and community environment. They live in a single family house. Pt has his own room, ks has her own room too and the parents share the room with baby Ax. They stated to don’t know many people yet in the neighborhood but so far it is a calm environment. They live near a community park, library, the kids’ school and day care is just a couple of blocks away, a hospital, dental clinic, a fire department nearby as well as a shopping center. Occupation and education background Mother is pursuing a RN. nursing degree and works 1 day a month in a nursing home. Father is a truck driver and is gone most of the week. He is mostly in Texas and Chicago. They both attained an equivalent of a high school diploma back in Poland. Mother is mostly the caregiver in the house while the father is the provider. This is a family that moved from Poland ten years ago, they lived in California before moving to Minnesota six years ago. Kids Assessment The oldest kid, a teenage boy just said he loved helping in the house especially since the baby came and he has been doing a lot of that. He does dishes, helps younger siblings with their assignments (mother is very busy with school and sometimes does not understand English very well). He said he wishes his dad would be home more but he also understood that he had to provide for them and pay the housing. He was a very calm young man and pleasant to talk to. Next I interviewed the 13 year-old girl, I had to talk about fashion at some point to get her attention and it worked. Morbidly obese and she said she has been trying to lose weight but she can’t stop herself from eating anything sweet she lays her hands on. She said she really wanted a girl sibling when her mom first said she was pregnant but when her baby brother was born she got over it fast .She is very helpful with the baby too and loves him dearly. Sometimes offers to sleep with him so her mother can get some sleep. Structural family relationship- Bb’s family is from Poland and she does not have any relatives in the United States. Rn is also from Poland. His brother lives in Chicago thus he can’t  help with the new baby and daycare is too expensive. So for now Bb has to stay home and watch baby Ax. However, she also goes to school and when she is gone to school; she has a lot of trouble finding help with the kids. She is doing evening classes so that Pt and Ks can help babysit after school. And that has been working out so far but would love to find a permanent solution. Cultural and religious tradition The family is white from Polish background. Bb and Rn were born and raised up in Poland. Their first two kids, Pt and Ks were born in Poland but have grown up mostly in the US. They speak multiple languages but more articulate in English. The family is a staunch Catholics and they go to a polish church in Minneapolis. They celebrate religious holidays like Easter and Christmas. They value Christianity and believe that Church is the basis of spirituality. The family also believes in baptism and eating sacrament so they have all their kids baptized. Functional Assessment Family interaction and roles Bb does not work much, but just once in a month. She stays home with the kids; she wishes she could work more because they are falling behind on the mortgage and can’t afford to buy things that she would want to have. For instance she wants a newer car but she can’t afford one now. However, they are managing although they have been able to cut back on other things that they were used to, before, such as family trips. Baby Ax was an accidental pregnancy and they were all much unprepared for it. It was especially hard on the family when Bb had to stop working because she had HTN and gestational diabetes. She was on bed rest for most of the pregnancy. The family has been through a lot lately and they are not doing well with the baby. Rn is complaining paying all the bills and finds it very hard to help with the baby. Power decision making/problem solving The family believes in authoritative rearing of kids and parents work well with the kids when they have done something undesirable. They do not believe in whipping the kids but discipline in denying privileges and giving time outs. Mother is mostly the disciplinarian. According to Bb, they agree on  punishment according to what the kids have done and they both support each other in disciplining the kids. The power and decision making is the father’s role and they will consult with him even when he is far on matters that need his attention. Abuse assessment. I used the abuse form that I had prepared from the questions on (Varcarolis, 2007 pg. 591) to interview the mother on abuse. I asked her the four questions from the abuse assessment screen (figure 26-2). 1. Have your ever been emotionally or physically abused by your partner or someone important to you? 2. Within the last year, have you been hit, slapped, kicked or otherwise physically hurt by someone? 3. Within the last year has anyone forced you to have sexual activities? 4. Are you afraid of your partner or anyone you listed on the assessment list? The mother denied being abused physically emotional or sexually in the past year. She denied feeling unsafe. She denied being threatened and said she felt safe in the home. Her verbal and nonverbal communication was congruent. Father also denied any kind of abuse and really expressed lots of appreciation about the wife instead. I also asked the following questions regarding their kids on (Varcarolis, 2007 pg. 598). 1. What arrangements do you make when you have to leave your child alone? 2. How do you discipline your children 3. When your infant cries for a long time how you do get him to stop? 4. What about your child’s behavior bothers you the most? These questions were to assess the possibility for children abuse and neglect but the results were negative regardless of the stressors the parents disciplines their kids fairly as I mentioned earlier in the power decision making / problem solving. They never leave the baby alone in the home and they attend to the crying baby promptly and calm him down by meeting his needs. Generally, the rationale for the screening is to ensure consistent and accurate assessments and protection of all individuals and or families at risk for domestic violence, maltreatment and neglect. (Varcarolis, 2007 pg. 587) On the same note women are victimized about six times more often than men (Varcarolis, 2007 pg. 586). Communication Different communication techniques were used during this interview, it  included open ended questions, seeking clarification, focusing and summarizing. There were also some non-verbal communication such as silence, nodding of the head, eye contact, smiles, movement of hands, looking up unto the roof, looking down onto the floor and movement on the seats. Active listening played a major role in data generation. There were also some interruptions with the kids seeking attention, dad and mom at different times taking breaks to smoke and a couple incoming phone calls. Expression of feelings/individuals: The family showed respect and peace among themselves members listened to each other’s opinions. No curse words to each other during the interview and I was very impressed with the respect to one another overall. Even though the father is away, he calls 3-4 times a day to talk to the kids and his wife. They are a close-knit family and try to stay together even during a crisis. Dad said love, patience and peace is the key to their long lasting marriage of their18 years. Regardless of all the stress they are going through, financially and with the baby care, they are clinging together still. Mother also expressed a nonverbal communication congruently in support dad’s statements Self-destructive behavior: Both parents smoke in the home and this is very unhealthy for the kids and to themselves. Father also drinks a lot on the days when he is off. This family eats out a lot too even with the limited finances, this in itself is expensive and choice of foods are not always the healthiest considering the fact that the family members are obese or overweight. Stages: (Friedman) Observation of family member’s interactions: Positive interactions were seen within the family members. The children were seen playing and interacting very well, and occasionally coming to the parent for attention and seeking clarifications on what to eat and not to eat. Leadership/Submission: Leadership and submission characteristic are evident within the family system. Though at times parents have episode of arguments, but they are always quick to come to a compromise. Father enforces rules and advices the wife to follow suit in order to have a common voice. Activities shared: Both  parents stated â€Å"we take them on a walk and sometimes biking and occasionally weekend trip when the time permits but we are barely surviving so we have not done anything for a longtime now. Emotional Support: Emotional Support was observed when the mother heard the last baby crying, she hurriedly rush to the scene to see what went wrong. Household chores responsibility: Household chores mainly domestic in nature rest primarily on the mom. But husband agreed to help whenever he is home. The children are also very helpful especially when their dad is gone. Caregiver- Shared or primary: Mother is the primary caregiver. Division of tasks: Mother is the one mainly doing chores in the house, when the husband is around he does not do much because he is â€Å"always tired†, mother’s statement. Stressors/strengths The mother sometimes feels unappreciated because she is taking care of the home and the kids while husband is away and wishes the husband would recognize how tough of a task this is. She feels like the house is not always clean and she loves to keep her house clean and neat but also understands that the baby is priority now. She gained 50 pounds with the pregnancy and she wants to lose it fast, she worries with her age she might never look the same again. The children are very well mannered and they understand that there is time for everything. They will follow instructions on when to go to bed and when to turn off all their gadgets (I-pod).Father hates his job but is willing to do it for as long as he can support his family. He realizes that it’s the sacrifice he has to make. Their financial situation is a big stress. The whole family has had to cut back on a lot of things and become very frugal in their spending. They would love to get ahead with the bills and be able to afford some holiday, but that is not going to happen soon so they try to do fun things in order to forget about their situation. Rn being gone is also a stressor for all the other family members and him. The baby is a joy but also a stressor since they have to make a lot of changes to take care of him. Their main strength is spirituality and lots of patience with one another. They get their strength from having good communication techniques. Clinging together unto their marriage is one of the big strengths in this family. Most families break up during situational crises that bring so much stress until couples can’t put  up together any longer. Mom stated â€Å"it is and has been very difficult but out we won’t fall apart.† So much patience was expressed. Thinking in Action journal This assignment was one of the most complex and challenging one so far in this semester. When we were given the instructions during clinical orientation, as well as in the 2381 lab, I thought it was going to be a simple assignment of which it wasn’t. However, at first I had more fun preparing for the interview, going up and meeting the family. Setting up the interview appointment was itself very exciting to me and this really incited me to looking forward to that scheduled day of 02/11/12. Before I knew it, the day of the interview was here and I arrived at the interviewee family home right on time so that do not interrupt with any of their plans. Amazingly they were all set in their living room ready for me. It started all well with open ended question since I had given them all the information prior and had verbally consented the interview at the time of scheduling. All went well with therapeutic communication and I gathered as much information as possible. I observed all their non-verbal in congruent with verbal communication. I demonstrated active listening a lot which of course enabled them to provide more information. I was amazed with how much they opened up for me. They answered all my questions in details without any signs of hesitation. This confidently revealed to me the big strength of my therapeutic communication giving me the feeling of empowerment and trust winning as a student nurse. At the end of the interview I was glad that I answered their all questions and gave them all the information as needed. I enjoyed this day and I will always remember it!!. As I started writing my paper, it was a little more challenging to organize all the data I collected appropriately, but eventually I managed. Although it was time consuming, it also was a very good learning experience. Works Cited Ackley, J. B., & Ladwig, B. G. (2011). Nursing Diagnosis Handbook. St. Louis: Elsevier Mosby, St. Louis. Varcarolis, E. M., & Halter, M. J. (2010). Foundations of Psychiatric Mental Health Nursing. St.Louis, MO: Saunders Elsevier. Varvogli, L., & Darviri, C. (2011). Stress Management  Techniques: evidence-based procedures that reduce stress and promote health. Health Science Journal, Child Care Assistance for postsecondary Students. www.getreadyforcollege.org/pdfGR/ChildCare.pdfSimilar

History Essay Example | Topics and Well Written Essays - 500 words - 91

History - Essay Example They tried to copy this style of ruling, which led to rise of absolute states so that they can assert their powers (Kidner, Bucur, Mathisen, McKee, and Theodore, 145). One of the characteristics is that the leader is the head of state and responsible for making most decisions in the state, for instance in the French absolute monarchy. King Louis XIV became a king at 23 years and was responsible for all decision made in his land. The second characteristic is that the success and power of the absolutist depended on how well they resolved their financial crisis. The third characteristic is that they were not totalitarian. This means that they neither seize nor seek to direct deceits of a culture of the state. They also had their standing armies that were referred to as the secret police (Kidner, Bucur, Mathisen, McKee and Theodore, 200). The agricultural states in the western maritime were not influenced by the absolutist states. England and Holland were the first two states that were not willing to apply this system. This was because they had already outgrown this system of leadership. They only implied some of the practice sin their internal political environment. The Dutch were also not interested in the absolutist system. The reasons for the decline of this system of the states were both intellectual and political. One of the reasons was that England was set for a radical change in its administration. It was struggling to have a modern state. England was setting out to have a parliament. These desires were driven by the religious concerns of list people. These states also saw many disadvantages in having this type of leadership. One of the reasons was that they would contact more trade and have fewer invasions as compared to the absolutist. They were slowly preparing for war and not trade. This meant that the st ates that rejected this move would not require a large army and most people

Research Paper on Artist Ai WeiWei Example | Topics and Well Written Essays - 2750 words

On Artist Ai WeiWei - Research Paper Example The website, took on the form of Wikipedia introduces individual under different categories. Ai WeiWei’s page also has sections each discloses different information about him; however, all descriptions are negative, violent and written with diminutive words. Moreover, at the bottom of the page, instead of a list of references is a long list of links to more unfavorable articles written about him. In contradiction to the assaulting websites, Ai’s Twitter has numerous Chinese followers voicing out their supports to the controversial artist. Although his domestic supporters appear to be in big number as the amount of donation to his tax bill rises high within a short period of time; his Chinese followers are as a matter of fact scarce when compared to the entire Chinese population. Unquestionably, it is inevitable for every public figure to attract people who oppose him or her; however, Ai’s publicity is drastically a polarized one. . Ai WeiWei, the Chinese celebrit y artist is possibly the most well known living Chinese artist on an international scale, while his fame is positive to most westerners and some Chinese audiences, his role as a dissident displeases his government and a great populace that still live up to the ideology of the Communist Party of China; the traces that lead to the contradiction of the differences in opinion between his Chinese onlookers can be found through the examination of the making, product and aftermath of the artwork Fairytale. Ever since I can remember, I saw my father living without freedom. Realizing that after I had grown up, I am still living a life without freedom is terrifying. The artist Ai WeiWei’s life story is one that has been repeated and well exposed to his international audiences. In Ai’s case, his background is destined to be the center of attention to his Chinese viewers. Moreover, his background is the precept to acknowledging the propaganda behind his artworks. It is also imposs ible to omit the introduction of his father, as his biography is one that bears the process of what became today’s China. Ai Qing, a representational figure of the Chinese Red Poet was born to a wealthy landlord in the Zhe-Jiang province during Nationalist China. Due to his resourceful background and flexible politic, he was able to study art and later went to France. As the Communist party came into power, Ai was at first praised but soon misread as a pro-rightist figure and forced to be send to labor camp in Xin-Jiang, a remote province that borders Russia, Mongolia and many other countries in the dry and desolate region. Ai’s unfortunate encounter with Communist China was not a unique one. As soon as Mao came to power, the Chinese people were under strong censorship [†¦] Ai WeiWei was raised under harsh conditions until he was nineteen when the family was finally granted the permission to move back to Beijing. Ai WeiWei’s acrid upbringing did not extingu ish his passion for art. After his return to Beijing he was enrolled in the Beijing Film Academy and later traveled to the U.S. where he once attended The Parsons School of Design. Living in New York with an energetic life style, the artist was nourished with the freedom of the country and actively participated and witnessed major art movements and protest events. â€Å"Thank the Motherland, Thank the Party † is the phrase a Chinese person must say upon his or her receiving of an honor. If an

Microeconomics class; News Article Analysis Essay

Microeconomics class; News Article Analysis - Essay Example According to research by the IMF, what is important is consistency in wealth creation, which eliminates inequality at the long run. Other economics believe that, poverty does not arise from inequality, but the move by the government to increase tax against the rich in efforts of ensuring equal distribution of wealth. Countries that focus more on wealth distribution face lengthy periods of slow economic growth. This is because the level of spending within the county is not only low, but also not uniform. According to the article, unequal countries are poor in terms of social indicators, for example, achievements in education, compared to countries that have equality in income distribution. This is an indication that poor families find it hard to invest in education, which pushes them to higher levels of poverty. Up to some levels, redistribution of wealth does not affect wealth creation. For example, in countries with substantial redistribution, the growth in wealth per individual is not substantially lower. However, countries with more redistribution may face shorter growth spells (The Economist). According to the article, there is a positive correlation between wealth creation and income inequality. In other words, the more unequal a country is, the more the rate of income growth. High-income inequality means that only a small proportion of the population within an economy controls the wealth. Therefore, consumption within the economy is as well concentrated within the small population. There is a direct association connecting wealth creation within an economy and the level of expenditure or consumption. In unequal countries, the level of consumption is low because it is concentrated within a few citizens that own resources. Therefore, there is a lack of enough expenditure to spur growth. Developed countries across the world, create more wealth than the developing countries. This is because the level of expenditure within the economies is

Subject political science in 1989 some observers claimed that marxism Essay

Subject political science in 1989 some observers claimed that marxism was obsolete. What if any analytical insights can marxist political economy still provi - Essay Example A Roman citizen often owned slaves who worked his land growing wheat; a feudal lord would seize the surplus wheat grown by the serf on the lands; the early capitalist farmers began to employ landless labourers to do their manual work for a wage that was less than the total value f the product that they created. In each case, wheat is grown on land by the labour f men and women, but the social arrangements are totally different. There are totally different class relationships, leading to totally different forms f society: ancient, feudal, and capitalist. The one thing that unites these three arrangements is that in each case a minority class rules and takes the surplus away from the producers. Each society, says Marx, embodies class exploitation based on the relationships f production, or rather, the modes f production. The key to understanding a given society is to discover which is the dominant mode f production within it. The basic pattern f social and political relationships can t hen be known. Since Marx concentrates his attention on the class structure f capita... While Marx recognizes that there are other classes, the fundamental class division is between this pairing f the exploiter and the exploited. The bourgeoisie derive their class position from the fact that they own productive wealth. It is not their high income that makes them capitalists, but the fact that they own the means f production. For example, the inputs necessary for production - factories, machines, etc. The ability f workers to work (labour power) is in itself a marketable commodity bought for the least cost to be used at will by the capitalist. In addition, the capitalist owns the product and will always pocket the difference between the value f the labour and the value f the product - referred to by Marx as 'surplus value' - purely by virtue f his ownership. His property rights also allow the capitalist the control f the process f production and the labour he buys. The proletariat in contrast, owns no means f production. Because f this exploitation, Marx viewed the bourg eoisie and the proletariat as locked in deep and unavoidable conflict. The criminal justice system, in the words or Marx, is used against, rather than for the people. Under capitalism, the system f law and punishment is inherently unjust, designed not to control crime for the good f the society but to subjugate the population. For instance, imprisonment is imposed less as a direct punishment for convicted felons than as a way to siphon off surplus labour from the population. Since a long cycle f growth and depression is inherent in capitalism, there will be times when there are too many workers that the economy cannot absorb. These surplus workers are a threat to capitalists, since they could organize into a revolutionary movement. Therefore, the theory

Managment 3000 Assignment Example | Topics and Well Written Essays - 1000 words

Managment 3000 - Assignment Example 2. The key stakeholders would obviously be top management and the board of directors. Management would likely be in favor of researching the drug while the directors would be worried more on the financial side of things. As the company does tend to focus on the human need, then it is likely to pursue the drug. 3. If research does go ahead on the drug, then it has the potential to cure millions of people worldwide in some of the poorest areas of the globe. The cost would be that valuable research dollars would be spent on individuals who could not afford to purchase the medicine, and so the company's profits would likely be reduced. Chapter 5 Management Live 5.5 on page 181 This Management Live discusses the importance of picking the right communication channel to convey different information. Importantly, technology is not always the answer to sending messages. As evidenced at Google, where technology dominates, posters taped to doors was an effective way to draw attention. If the au dience is being overloaded in one channel, presenters might want to try to send their message through another channel. Or, presenters can alter the channel in a creative way to attract attention. Read the section in the chapter about communication channels as they relate to information richness and topic complexity. Consider the following messages and discuss which communication channel would be most effective in each scenario and why. 1. Managers at a shipping facility are concerned by the number of back injuries employees are suffering due to improper lifting techniques. Workers have already been trained on proper lifting, so how can management get the message to â€Å"stick†? Management can get the message to stick by placing printed out reminders on boxes and containers so that employees are presented with the correct lifting technique just before they are about to lift something. 2. A college professor wants her students to participate in a research project in the evenin g. How should she send this message so students will notice it and participate? The college professor should set up a Facebook group for the research project so that students can discuss the project while socializing with their friends. The students are far more likely to participate if it is on a user-friendly medium. 3. An employee is frustrated by his job. He feels like his boss doesn’t give him enough direction about the goals and expectations of the job. How can he best communicate this message to his boss? The employee can get the attention of his boss by requesting a face-to-face meeting. Employers are constantly busy, so sending an email or paper note would likely be passed over. Talking to the boss in his or her office allows the employee to get direct to the point and not waste any unnecessary time for the boss. Chapter 6 Gina is a manager at a customer call center for an insurance company. Gina has noticed a lot of areas for improvement in the performance of her cu stomer service agents. The following list describes the behaviors that Gina would like all customer service agents to perform. 1. Keeping customer call times short (company target is for agents to respond to 15 customer calls per hour). 2. Giving correct information about insurance policies to customers. 3. Logging detailed notes about the customer call in the online database. 4. Being a good listener and being polite and professional even when the customer is angry.

Spirituality Essay Example | Topics and Well Written Essays - 1250 words - 2

Spirituality - Essay Example The first is a moral code of conduct and justification that will guide health care providers to tend to patients in a manner that is in alignment with religion. Such as the fact that they cannot present life threatening drugs or force people to take a drug that may cause death. At the same time, women cannot be advised of abortion etc. Secondly the doctor patient relationship needs to be built on the element of trust; the patient is entitled to receive all the information regarding treatment, health care and any aspect of a procedure that they have to undergo. Even though the provider is the true healer and is believed to be so by the patient as well, all sides of the story is a duty of the doctor to the patient. Thirdly, patients are autonomous, that is, they are allowed to make any decision they want to, after being presented all the facts of the situation. At the same time, health care providers have to act like good citizens, taking it on their conscience to care for the patient and heal them; and not just go through with this procedure in a mechanical fashion, but to be caring and loving and compassionate towards the patient. God will only show mercy to him who showed mercy on his creation, and so providers need to offer not just treatment but compassion and mercy to patients, praying for their well-being and taking it as a duty as God’s servants to take care of his creation. At the same time there is the concept of non-maleficence in Christianity; which essentially translates into â€Å"never harm anyone.† According to this principle, health care providers need to be such that they give the right kind of prescription to the right patient and they need to assess whether a particular treatment would harm or benefit the patient in question. Christianity also believes in the principle of justice. Therefore patients are all to be treated equally and fairly, and treated till depth of the provider’s ability as

Ethics Article Review Example | Topics and Well Written Essays - 250 words

Ethics Review - Article Example What the article requires people involved in accounting and finance was the same thing that was asked of us when I worked as a customer service representative for a contact center. We were always reminded to be truthful to our customers like telling them our real name, giving them the correct picture of the situation or problem, and the like. We were also reminded not to disclose to others vital information of our customers like their credit card number and phone number. I think the company I worked for is okay. But in order to improve the company’s relation with its clients, management should continue emphasizing to the employees the importance of practicing good ethical behavior. Ethics is important in accounting and financing because being truthful and honest allows one to gain the trust of other people. When we work with others and observe acceptable behavior, we do not only help the company grow but we also help ourselves too. The Sarbanes-Oxley Act emphasizes the importa nce of providing true and accurate facts in financial statements. The said act also requires companies to be transparent in their financial and accounting activities. The Sarbanes-Oxley Act puts into action the principles Shanker laid down in her article.

2. If God exists, is murder immoral Can those who do not believe in Essay

2. If God exists, is murder immoral Can those who do not believe in God be highly moral people Can people who practice different religions agree about how to resolve a moral disagreement - Essay Example In particular, assuming that â€Å"the highest perfection of any thinking being lies in careful and constant pursuit of true happiness,† Leibniz recognized God as the guarantor of harmony throughout the world (XXI, 51). In fact, his work provides an opportunity to see that great thinkers retained contacts with religion, which was also reflected in their ideas about the moral and ethical aspects of human life. For this reason, it is of great interest to explore the question of whether belief in the existence of God is the only argument in favor of the idea of ​​the immorality of murder. In other words, the question is whether people who deny the existence of God and who are called atheists can be highly moral people. In addition, it makes sense to consider whether people who practice different religions are able to agree about how to resolve a moral disagreement. This paper is based on the idea that belief in the existence of God is not the only argument in favor of the idea of ​​the immorality of murder and other moral principles. Moreover, the paper argues the idea according to which people of different religions can come to a moral agreement based on the general moral principles that despite the differences are present in almost all religions. In order to answer the first question, it is necessary to analyze the phenomenon of morality. Morality is a set of universal principles that govern human life, distinguishing between good and bad deeds. Thus being a set of universal principles morality differentiates between good and evil. The good manifests itself in acts that bring good (or benefit) for humans, in turn, the evil shows itself in actions and activities that bring physical or psychological pain and suffering to people. It makes sense to analyze the views of those who argue that the belief in the

Media Communications Feedback Essay Example for Free

Media Communications Feedback Essay Well, after a careful review of your plan, I noted the following issues. You need to address them before implementing the plan. The target population of your message is predominantly African-American women aged 20-49. The statistics you are using do not include other groups who could be a contributing factor to the high levels of infections and deaths. For instance, what are the figures for infected males in the community? For you to achieve better results, you should consider including men in your campaign. At the same time, you did not identify the major causes of infection. Why, for instance, are other groups not affected? If the causes are related to socio-economic and cultural factors such as poverty and unemployment, then your goal would be to pressure service providers such as as Non-Governmental organizations and the government to address those issues. The age difference of your target group means that members could have different interests. Therefore, you should have specified different programs that appeals to each age group. The T. V and radio stations you chose appeals mostly to the youth; what about those aged over forty? Similarly, the presenters you have in mind are not appropriate for this particular campaign. You need role models who could be a good example to the audience. In this regard, it is useful to involve community members who know how to relate with your target group (Galea et al, 2002, 297). Therefore, look for somebody who has been involved before in community projects, and not music celebrities: this category of people may have negative influences due to their lifestyles. Your slogan will not achieve the desired behavioral changes. Texting and talking about HIV/Aids helps in networking: however, you need an approach that will change their lifestyles, such as through participation in education seminars. Your challenge, therefore, is to â€Å"market changes in behavior by using strategic communication† (Siegel and Doner, 2004, 42). How will you determine if you are achieving your goals? The Academy for Educational Development identifies evaluation as one aspect of determining whether stated goals are being realized (AED, 2010). Thus, you should identify the instruments you will use to assess whether your target group is responding positively to the program. Consider conducting a survey after three months to collect data about their sexual activities. Lastly, I think you should conduct a primary research yourself before taking action. The data you got from the surveillance report should act as secondary information to guide your own research. In fact, a primary research is necessary when planning to implement any project. Nevertheless, your overall plan identifies a marginalized group that requires help. However, to achieve the best results, have the best plan. Success. References Academy for Educational Development. (2007). Health Communication Partnership. Accessed May, 08, 2010 http://www. globalhealthcommunication. org/projects/health_communication_partnership Doner M. , Siegel L. (2004). Marketing public health: strategies to promote social change. New York: Jones Bartlett Learning’ Galea, S. , et al. (2002). Access to resources for substance users in Harlem, New York City: Service provider and client perspectives. Journal for Health Education and Behavior. New York: Society for Public Health Education

Literature review of concepts and theories of Motivation

Literature review of concepts and theories of Motivation In the fierce era of competition, organizations nowadays are more emphasizing on the management of Human Resources (Robert. L, 2008). Motivation; a key strategy in Human Resource Management has helped practitioners largely enough to subject the term Motivation for a discussion. Steers et al. (2004), asserted that employee motivation plays a vital role in the management field; both theoretically and practically. It is said that one of the important functions of human resource manager is to ensure job commitment at the workplace, which can only be achieved through motivation (Petcharak, 2002). Based on these reasoning, this paper shall include analytical and empirical studies to reveal the discrepancies and feasibility aspect of the domain, as Rai (2004) put forward; motivation is crucial for good performance and therefore it is increasingly important to study what motivates employees for better performance. This section offers a review of literature, which explores the concepts, types and theoretical aspects including content and process theories, theories of motivation developed in other psychological areas as well as empirical evidences in organizational contexts. 2.1 Motivation Motivation is defined as a human psychological characteristic that add to a persons degree of commitment. It is the management process of in ¬Ã¢â‚¬Å¡uencing employees behavior. (Badu, 2005) Conversely, Bartol and Martin (1998) relate motivation to the force that stimulates behavior, provide direction to behavior, and underlies the tendency to prevail. In other words individuals must be sufficiently stimulated and energetic, must have a clear focus on what is to be achieved, and must be willing to commit their energy for a long period of time to realize their aim in order to achieve goals. However, other than motivation being a force that stimulates behavior, Vroom (1964) emphasized on the voluntary actions. Supported by Steers et al. (2004), Vroom (1964) defined motivation as a process governing choice made by personsamong alternative forms of voluntary activity. Similarly Kreitner and Kinicki (2004) assumed that motivation incorporate those psychological processes that create the arousal, direction and persistence of voluntary actions that are goal oriented. Quite differently from the other definitions, Locke and Latham (2004) identified that motivation influence peoples acquisition of skills and the extent to which they use their ability. According to the authors the concept of motivation refers to internal factors that impel action and to external factors that can act as inducements to action. The three aspects of action that motivation can affect are direction (choice), intensity (effort), and duration (persistence). Motivation can affect both the acquisition of peoples skills and abilities; and also the extent to which they utilize their skills and abilities (Locke and Latham, 2004). In a nut shell, different authors have put forward the concept of motivation differently. Nonetheless, these definitions have three common aspects, that is, they are all principally concerned with factors or events that stimulate, channel, and prolong human behavior over time (Steers et al. 2004). 2.2 Intrinsic and Extrinsic motivation Following Lakhani and Wolf (2005), Lakhani and Von Hippel (2003) and Lemer and Tirole (2004), the current scholarly thinking favors a framework that considers two components of motivation given by intrinsic and extrinsic components. Accordingly, Lawler (1969) intrinsic motivation is the degree to which feelings of esteem, growth, and competence are expected to result from successful task performance. This view bounds intrinsic motivation to an expectancy approach and expectancy theory which clearly indicates that intrinsic and extrinsic motivations summate (Porter Lawler, 1968). Moreover, as per to Amabile et al. (1993) Individuals are said to be intrinsically motivated when they seek, interest, satisfaction of curiosity, self expression, or personal challenge in the work. On the other hand individuals are said to be extrinsically motivated when they engaged in the work to gain some goal that is part of the work itself. As per to the author this definition of intrinsic and extrinsic motivation is based on the individual perception of the individual perception of task and his or her reasons for engaging in it. Moreover, Amabile et al. further argued that intrinsic motivators arise from an individuals feelings with regards to the activity and they are necessary to adhere to the work itself. Conversely, extrinsic motivators although they may be dependent on the work, they are not logically an inherent part of the work. Furthermore, in line with the concept of intrinsic and extrinsic motivation, De Charms (1968) suggest that external rewards might undermine intrinsic motivation. He further proposed that individuals seek for personal causation and because of the desire to be the origin of his behavior; man keeps struggling against the constraint of external forces. Thus, De Charms hypothesized that when a man perceives his behavior as originating from his own choice, he will value that behavior and its results but when he perceives his behavior as originating from external forces, that behavior and its results, even though identical in other respects to behavior of his own choosing, will be devalued. De Charms (1968) further argued that intrinsic and extrinsic motivation may interact, rather than summate that is the introduction of extrinsic rewards for the behaviors that was intrinsically rewarding may decrease rather than enhance the overall motivation. The author argued that the introduction of an extrinsic reward put the individual in a dependent position relative to the source of the reward. The locus of causality for his behavior changes from self to the external reward and thus the individuals perception of self-control, free choice, and commitment deteriorate and hence do his motivation. In addition Frey (1997) note that high intrinsic work motivation evolving from work which is interesting involves the trust and loyalty of personal relationships and is participatory. However, under certain circumstances, intrinsic motivation can be diminished, or crowded-out by external interventions like monitoring or pay-for-performance incentive schemes. This was also supported by Frey and Jegen (2001) who reviewed the literature on intrinsic motivations and found that the evidence does suggest that incentives sometimes do crowd-out intrinsic motivations. Besides, Frey (1997) suggests that the important matter is whether the external intervention is in the form of a command or a reward. Commands are most controlling in the sense that they seize self-determination from the agent, while rewards might still allow autonomy of action. The maximization of employees motivation to attain the organizations goals can only be obtained through a complete understanding of motivation theories (Reid 2002). There is a wide variety of theoretical frameworks that have been developed in the attempts to explain the issues related to motivation. Stoner, Edward and Daniel (1995) has described two different views on motivation theory, given by the earliest views and the contemporary approach which can further be subdivided into content and process theories. 2.3 Theories of Motivation 2.3.1 The earliest views of motivation One of the earliest views of motivation is Frederick W Taylor et al. (1911) scientific management theory. Taylor (1911) with regards to employee motivation proposed a paternalistic approach to managing workers and argued that workers are economic men and in order to motivate them, workers should be paid higher wages. The author also argued that the higher is the wage rate, the higher will be the level motivation and productivity. Furthermore, Taylor points out that many payment methods were ineffective, as they did not reward efficiency and he believed that a differential piece-work incentive system should be replaced with a piece rate incentive system (Wren, 2005). In other words workers should be paid according to the number of units produced in order to motivate them to work. On the other hand in line with building on the concept of motivation Elton Mayo (1953) came up with the Human Relations approach whereby the emphasis is laid on non-economic motivators. According to Elton Mayo (1953), if objectives of organizations are to be met, it must attempt to understand, respect and consider the emotions, sense of recognition and satisfaction that is the non-monetary needs of workers. He believed that employees are not just concern with money but also they need to have their social needs to be met in order to be motivated to work. He is of view that workers enjoy interactions and managers should treat them as people who have worthwhile opinions. Furthermore, McGregor (1960) postulates Theory X and Theory Y which is based on assumptions about people and work. According to this theory, there are two types of assumption made with regards to employees whereby theory X assumes that employees are lazy and therefore theory X suggests that in order to motivate employees a more autocratic style of management is required. On the other hand theory Y assumes that workers enjoy work, committed to objectives of the organization and will apply self control and self directed in the pursuit of organizational objectives and therefore does not require external control. 2.3.2 Content theories of motivation Content theories tend to focus on individual needs and attempt to explain the factors within a person that stimulate and stop behavior (Reid, 2002). According to Bassett-Jones and Lloyd (2005), content theory assume a more complex interaction between both internal and external factors, and explored the circumstances in which individuals react to different types of internal and external stimuli. The most well known content theory of motivation is the hierarchy of needs which has been put forward by Abraham Maslow (1943). According to Maslow, people are motivated by five types of needs and in order to motivate people to work more productively there is a need to offer them opportunity to satisfy those needs. He proposed that basic needs are organized in a hierarchy of prepotency and probability of appearance (Wahba and Bridwell, 1973). These needs include physiological needs, safety needs, social needs, self-esteem and self-actualization. Maslow argued that once a lower order need is fulfilled, the next level of needs in the hierarchy comes into play that is once employees satisfy the lower order needs they will next consider the next level of needs. The author further argued that unfulfilled lower needs dominate ones thinking and behavior until they are satisfied (Berl et al. 1984). However this theory has also been criticized to a large extent, for example Wahba and Bridwell (1973) argued that based on the ten factor analytic studies that have attempted to test Malows theory; there is no clear evidence that human needs are classified into five different categories, or that these categories are organized in a special hierarchy. The authors contradict Malows proposition and points out that, none of the studies has shown all of Maslows five need categories as independent factors, for example some studies have showed that the self-actualization needs may emerge as an independent category. They also argued that studies have also proved the issue of need deprivation and the domination of behavior to be different from that suggested by Maslow. Moreover results have also proved that either self-actualization or security are the least satisfied needs and social needs are the most satisfied. Therefore it is difficult to determine the general pattern of the degree of sati sfaction and these trends are not the same as proposed by Maslow (Wahba and Bridwell, 1973). Conversely, Alderfer (1972) in the attempt to address the short comings of Malows theory proposed an alternative to Maslows theory which he termed as the ERG theory and postulate a three level hierarchy. Alderfer grouped Maslows five categories of needs into three categories given by Existence, Relatedness and Growth. According to the author, people are motivated by these three groups of core needs and he asserted that as one level of need is satisfied another takes over but if a need is not satisfied on a continuous basis, the individual may decide to give such a need a low priority. Nonetheless, while Maslow and Alderfer presented the concept of motivation in a hierarchy, McClelland (1961, 1971), ignored the concept of hierarchy and put forward a theory known as the acquired need theory that emphasize on three types of needs namely, need for affiliation, need for achievement and need for power. McClelland is of view that individuals experiences are acquired through life experiences that is they are learned. According to this theory individuals possess several needs, and when these needs are activated they serve to motivate behavior and this is to the contrary of Maslows proposition of a continuous progression throughout the hierarchy of needs (Steers et al. 2004). Moreover, also put differently Herzberg et al. (1959) sought to understand how work activities and the nature of an employees job influence motivation and performance. They proposed a theory that involves what they termed as motivators and hygiene factors. According to Herzberg the most crucial difference between the motivators and the hygiene factors is that the motivator factors involve psychological growth while the hygiene factors involve physical and psychological pain avoidance. The authors examined motivators and hygiene factors in the workplace and proposed that where job satisfaction was high there would be corresponding high motivation. Herzberg (1959) further argued that work motivation is influenced to a large extent by the degree to which a job is intrinsically challenging and provides opportunities for recognition and reinforcement. However despite that Herbergs theory has been widely accepted by managers (e.g Latham 2007, Miner 2005, Steers and Porter 1983), this theory has been criticized by many authors. For example Reid (2002) argued that the work of Herzberg is an examination of job satisfaction rather than motivation of employees. Reid also argued that no matter how much emphasis is laid on factors that are intrinsically rewarding, if hygiene factors such as low pay is not addressed, their full effect cannot be felt. Moreover, also Brenner et al. (1971) contradict Herzberg proposition that motivation factors increase job satisfaction and hygiene factors leads to job dissatisfaction and points out that his study and others indicated that the employees received job satisfaction and job dissatisfaction from both the motivating and the hygiene factors. Similarly Locke (1976) assessed Herzberg two factor theory and argued that job satisfaction and dissatisfaction result from different causes. 2.3.3 Emperical studies of content theories Zakeri et al. (1997) carried out research in the Iranian construction industry to find out level of Maslows hierarchy of needs are the most motivating factors and whether these factors are motivating factors or just hygiene factors as proposed by Herzberg. A list of 20 factors was chosen according to Maslows classification of needs and the lists were presented to the construction crafts- men and operatives whereby Zakeri et al. (1997) found five most motivating factors in descending order namely; fairness of pay, Incentive and financial rewards, on-time payment, good working facilities and safety. The authors argued that despite Herzbergs proposition that money is not a satisfier, this survey along with others proved that money is the most motivating factor. In addition Arnolds and Boshoff (2002) conducted research in a number of firms in South Africa to investigate the impact of need satisfaction on self-esteem and of self-esteem on performance intention as suggested by Alderfer (1972). According to the empirical results, self-esteem was found as a significant determinant of employee job performance and results showed that providing frontline employees opportunities to perform challenging work, allow participation and teaching them new things on the job will enhance their self-esteem as well as their performance intentions (Arnolds and Boshoff, 2002). The authors argued that the experiment also showed that the satisfaction of fringe benefits does not have a significant impact on performance intentions via self-esteem as an intervening variable and this support Herzbergs et al. (1959) theory. 2.3.4 Process theories of motivation Along with the content theories, there are also different process theories. According to Viorel et al. (2009) the content theories emphasize on specific factors that motivate workers with regards to certain necessities and aspirations, while the process theories emphasize on the processes and the psychological forces that have an impact on motivation. They start from the premise that motivation starts with the desire to do something. The process theories provide more realistic principles with regards to motivation techniques and therefore they are more useful to managers compared to content theories (Viorel et al. 2009). Vroom (1964), in the interest to study motivation developed an alternative to the content theories which is known as the expectancy theory. Vroom suggest that there are three mental components that are considered as instigating and directing behavior and these are referred to as Valence, Instrumentality, and Expectancy. He argued that employees rationally analyze different on-the-job work behaviors and then choose those behaviors which they believe will lead to their most valued work-related rewards and outcomes. Moreover, Porter and Lawler (1968) expanded Vrooms work to identify the role of individual differences for example employee abilities and skills and the role clarity in relating job effort to actual job performance. Porter and Lawler also explained the relationship between performance and satisfaction and argued that this relationship is mediated by the extent and quality of the rewards that employees receive in return for their job performance. In addition to expectancy theory Adams (1963), developed the equity theory to clarify how employees respond cognitively and behaviorally with regards to unfairness in the workplace. Adams suggested that employees develop beliefs about what constitutes a fair and equitable return for their job performance and contributions therefore employees always compare their efforts and the associated rewards with that of other employees and in case there is a situation whereby there is an element of injustice or unfairness there is an imbalance that is a perception of inequity will result. The author is therefore of view that when perception of inequity occurs the employee will get engaged in activities and do effort in order to reduce the inequity. On the other hand, quite differently Latham and Locke (1979) came up with the goal setting theory. According to Latham (2004), the underlying premise of the goal setting theory is that ones conscious goals affect what one achieves. The author argued that this is because a goal is said to be the objective or aim of an action and having a specific goal result to improved performance. Employees with specific hard goals tend to perform better compared to those with vague goals and that a goal is a standard for assessing an individuals performance. Moreover, Latham also suggested that to the extent that the goal is met or exceeded, satisfaction increases; and conversely, to the extent that performance falls short of the goal, ones satisfaction decreases. While content theories have tended to focus on needs of people and process theories have focused on factors motivating people, Adair (2006) have brought some new issues in the field of employee motivation and developed a new theory of motivation known as the Fifty-Fifty rule. Unlike the authors of content and process theories, Adair is of view that motivation lies both within an individual as well as external to the individual. According to the author, 50 percent of motivation lies within a person and fifty percent lies outside the person however Adair points out that this theory does not assert for the exactly fifty-fifty proportion in the equation but it only emphasized on the idea that a considerable part of motivation lies within a person while a considerable part lies outside and beyond its control. 2.3.5 Emperical studies of process theories With regards to Adams Equity theory, Levine (1993) calculated wage residuals for more than 8,000 manufacturing employees. Wage residuals re ¬Ã¢â‚¬Å¡ect employees wages relative to employees with similar demographics and human capital in terms of education and training (Ambrose and Kulik, 1999). Levine found that employees with higher wage residuals reported that they were less likely to leave, were more satis ¬Ã‚ ed with their pay, were willing to work harder than they had to, and were more committed to the organization. Therefore in line with this argument, the author pointed out that employees with low wage residuals might be expected to experience inequity or unfairness relative to similar others and exhibit negative responses. Moreover Arnolds and Boshoff (2002) conducted research in a number of South African firms whereby they analyzed the application of the expectancy theory put forward by Vroom (1964) and they argued that the satisfaction with pay and fringe benefits does not impact on the performance intentions of frontline employees because these need satisfactions do not have any esteem valence for these employees. In other words, frontline employees do not have a higher regard of themselves if they are getting enough pay to fulfill basic necessities (Arnolds and Boshoff, 2002). Besides based on the Goal Setting theory, Stans ¬Ã‚ eld and Longenecker (2006) performed a study in a traditional manufacturing plant in the Midwestern USA to develop a model of efficient and effective goal setting and feedback practices for manufacturing. According to the authors the study showed that an information system, facilitating goal setting and feedback can play a vital role in improving individual performance levels. Stansfield and Longenecker also found that employee motivation and performance were both improved in the study, which lead to better organizational performance and pro ¬Ã‚ tability. The authors also argued that goal setting and feedback can create competitive advantage for manufacturers with a minimum investment of time and capital if they implement these practices with proper coordination. 2.3.6 Reinforcement Theory B.F. Skinner (1953) compared to need and process theories, came up with a different theory known as the reinforcement theory in which he proposed that peoples behavior is dependent upon its consequences. He suggested that if consequences of behavior is positive then such behavior will be repeated and vice-versa. Skinner (1953) argued that behavior can thus be reinforced through different forms of reinforcement or rewards. According to him individuals can be influenced in four different ways given by positive reinforcement (a reward such as praise so that the person repeat the behavior), negative reinforcement (rewarding employees by removing unwanted consequences), extinction (deliberately withheld positive reinforcement to discourage unwanted behavior) and punishment (applying undesirable consequences for unwanted behaviors). Through these theories, it can be said that work motivation has been characterized by dimensions such as interesting job, ability to perform, recognition, adequate pay, and feedback on performance (Dwivedula and Bredillet, 2010). However according to Meyer et al. (2004) it is also very important to consider differences in the psychological states, or mindsets that can accompany motivation. Therefore, Meyer et al. (2004) argued that motivation theories developed in other areas of psychology render a convincing case that motivation is multidimensional. 2.3.7 Adaptation-Level Theory Bowling et al. (2005) argued that the adaptation-level theory (Helson, 1948, 1964a, 1964b), offers one potential explanation for the temporal stability of job satisfaction. Bowling explained that the theory postulates that someones evaluation of an outcome is said to be a function of previous experiences outcomes. For example, an employee who has worked for years without a pay raise would be expected to respond positively to even a small pay increase because this change in pay would be different from that individuals adaptation level, however the positive response would be temporary as the individuals adaptation level would eventually change as the experience of the pay increase is integrated into the employees adaptation level (Bowling et al. 2005). 2.3.8 Self-Regulatory Theory Moreover quite differently, Higgins (1997, 1998) proposed the regulatory focus theory that draw important differences in the processes through which individuals approach pleasure and avoid pain. Huggins proposed that individuals have two types of motivational systems given by a system that regulates rewards (promotion focus) and one that regulates punishments (prevention focus). According to the author people who operate primarily within the promotion focus are concerned with accomplishments, are sensible towards the existence or absence of rewards, adopt a goal attainment strategy, are more creative and are more willing to take risks. However, people who operate within the prevention focus tend to be more concerned with duties and responsibilities and are more sensitive to the existence or absence of punishments. Moreover the regulatory focus is ascertained both by situational and chronic factors (Higgins, 1997, 1998). 2.3.9 Activation theory On the other hand Anderson (1976, 1983) came up with the activation theory whereby he argued that the strongest motivating factor is the work itself however over time as the worker get used with the environment and learns the responses required in the repetitive task there may be a fall in the activation level or job stimulation. It is important to highlight that over time all work tends to become repetitive after the job has been practiced and therefore a wide range of dysfunctional and non-task activities must be pursued to offset the fall in the job stimulation level (Milbourn 1984). Moreover according to Milbourn (1984), if dysfunctional activities are addressed, managers can consider enriching jobs through job redesign to reduce monotony at work in order to maintain job stimulation. 2.4 Motivational practices in Organizational environment According to Islam and Ismail (2008) the theories mentioned continue to offer the foundation for organization and managerial development practices to a large extent. Along with the above theories, during the last decade, based on employees motivation many empirical studies have been carried out (Islam and Ismail, 2008). For example, Bent et al. (1999) carried out research in small food manufacturing businesses whereby respondents were asked to complete, using a five-point Likert scale about how they felt motivated and then how satisfied they were with their jobs and the authors found that the degree of positive motivation was high. According to Bent et al. (1999) the employees were either very or moderately motivated with their jobs, however it was important to note that no respondents stated that they were either very motivated or very dissatisfied with their job. The authors also argued that issues which are associated with individual management style include lack of appreciation f rom management to feel for the work of employees and that there was also poor communication contributing to low job satisfaction and this contrasts with the identification by employees, of the motivating or satisfying qualities of a good management style. Moreover VaitkuvienÄ- (2010) conducted research in two Swedish manufacturing companies given by, the company Frilight AB and Enitor Plast AB and reported that the workers were found satisfied with the working conditions, training of staffs and career opportunities. The author argued that the Swedish employees were motivated and that the employees do not avoid responsibilities and follow directions. VaitkuvienÄ- (2010) also found that almost all employees are stimulated with the organizing of recreational tours, holidays and events. According to the author more than half of employees in the Sweden manufacturing companies are stimulated through gifts on various occasions (birthdays, holidays), free meals at work, health insurance coverage, work, clothes, equipment, travels for the company employees, days off, recognition and good working conditions and therefore the author pointed out that the employees of the manufacturing companies consider non-financial motivation tools to b e more important. Eventually, Dwivedula and Bredillet (2010), in line with the authors Cummings and Blumberg (1987) pointed out that studies from the manufacturing sector emphasize on the importance of providing autonomy, and skill variety to the employees which are otherwise absent. On the other hand Adler (1991) observed and concluded that manufacturing firms rely on job rotation, and voluntary job switching to motivate the employees. Moreover, Galia (2008) supported by Dwivedula and Bredillet (2010) reported that more recently it has been observed that, in a survey of 5000 manufacturing  ¬Ã‚ rms by SESSI (Industrial Statistics Department of the French Ministry of Economics, Finance, and Industry), practices such as autonomy at work, incentives to promote creativity have been widely adopted in order to motivate the workers.

Geotechnical Structure For Basement Car Park

Geotechnical Structure For Basement Car Park Abstract The aim of this design/investigate project is to design a geotechnical structure for a basement car park. The objective of the project is to maximize the parking area available by designing a permanent retaining structure for a basement car park during construction excavation. The various types of retaining structure will be compared and considered first by logical and engineering point of view which includes several aspect includes durability, cost, sustainability and environmental impact. For design purposes, BS EN 1997 -1 :2004 Eurocode 7 is used to design the main retaining structure and temporary works necessary. The design considered Ultimate Limit State of a structure which takes structure stability into accounts. Chapter 1 Introduction Brief Introduction A hotel chain wishes to use land previously serving as a car park for a new accommodation block. Car parking space to service this is to be constructed beneath the new structure. Therefore, a geotechnical retaining structure needed to be design to support the soil during construction and after construction. A plan view and elevation view of the site is given and also list of requirement for this project are given too. Project Design Design of the main retaining walls Design of any temporary work necessary Detail of the Project Site This is an urban Brown Field site. The previous use was known to be low rise domestic structures followed by conversion to a car parking space. The site is flanked on three sides by public highway and a desk study reveals services as indicated in (Figure 1.1) Site Plan. Extensive site investigation has been undertaken in the past. The interpreted geological profile is indicated in Figure 1 too. The interpreted geotechnical design parameters are summarized in Table 1.1. General Arrangement The proposed scheme is shown in plan and sectional elevation in Figure 1. The new extension is to be developed on the existing car parking area and includes an extended basement as indicated. Construction Restraint One of the key constraints concerns the noise and vibration limits imposed. The project requirement is to keep the existing hotel buildings around the proposed structure in full operation throughout the construction period. The limits proposed by the local authority are given in Table 1.2 below. It is also clear that the basement excavation will affect the rafted foundation to the original hotel wing. To ensure that the serviceability of this structure is assured it has been deemed necessary to limit the lateral deflections of the new basement walls at 20 mm into the excavation. The construction site is very close to a public sewer which runs in the highway footpath near one site boundary. Therefore, this aspect had been considered in the final decision for choosing types of retaining structure. Construction Time Rates And Costs As in many construction projects the speed of construction influences overall cost. In this case it is essential that the new hotel is operational in the minimum possible of time. Notional construction costs and time rates are indicated in Table 3. These figures have been given for the purposes of the project. The overhead rate for possession of the site, fixed costs for establishment and use of site area are shown in the Table 3 too. The construction sequences is to be assumed that activities above and below ground can be run in parallel but above and below ground activities are sequential. Chapter 2 Site/Soil Profile 2.1 Soil Description and Classification To understand the soil profile and the behavior of every single type of soil is an important step for a geotechnical engineer before starting any design works. In general, soil is kind of mineral particles formed by the weathering of rocks which weakly cemented or uncemented [1]. The void space between the particles contain water and/or air [1]. Weak cementation are due to carbonates or oxides precipitated between the particles or due to organic matter [1]. There is several type of soil. Every type of soil is classified in different categories by their particle size. The three main type of soil are Sands/Gravel, Silts, and Clays. Particle sizes in soils can vary from over 100mm to less than 0.001mm. The particle size distribution of a coarse-grained soil is to be determined by the method of sieving [1]. The typical size of soil ranges is shown in Figure 2.1 below.figure 2.1.jpg Basically, the terms clay , silt , sand or gravel are used to differ the sizes of soil and type of soils. Two or more size usually consists in a graded mixture of particles [1]. For example, it is not necessarily all clay size particles are clay mineral particles because clay normally consist of particles in both the clay size and silt size ranges where clay is type of soil possessing cohesion and plasticity [1]. In general, a cohesive soil is said that if the particles adhere after wetting and subsequent drying and if significant force is then required to crumble the soil [1]. 2.2 Borehole Data A set of borehole data (Figure 2.4) is given for design purposes.Figure 2.4.jpg From the borehole data given shows that water table on the site is 1m below the ground level. From top level to 3m below is a kind of coarse gravel. It is then followed by soft to firm grey brown slightly sandy clay (alluvium) and mixture of soft brown very silty clay down to 6m below ground level. From 6m below ground level to 7.5m, the soil is covered by loose brown clayey silt. It is then followed by loose to medium dense red brown silty clayey sand with a 4.5m depth. From 12m to 16m below ground level the soil is covered by large amount of gravel. A simplify table of soil in the site is shown in table 2.1 below for better and clearler understanding. Borehole Data Depth 0 0.2 Tarmacadam surfacing ( MADE GROUND) 0.2 3.0 Dark grey angular to sub-rounded coarse gravel with ash, concrete and rubble fragments (FILL) 3.0 6.0 Soft to firm grey brown slightly sandy CLAY with some organic matter (alluvium) Very soft to soft brown very silty CLAY 6.0 7.50 Loose brown clayey SILT (alluvium) 7.50 12.0 Loose to medium dense red-brown silty clayey SAND with occasional sub-angular fine to medium gravel of sandstone (alluvium) 12.0 16.0 Loose to medium dense, becoming dense red grey silty very sandy, sub rounded GRAVEL (alluvium) 16.0 22.95 Weathered MARL Reddy brown and grey green weathered (iii iv) weak MUDSTONE Chapter 3 Types of Retaining Structure There are several factors that influence the difficulty of basement design and construction. These factors normally are existing problems on the site and cannot be easily changed. Engineers somehow need to go for different option when designing structure to overcome the constraints. For example, the location of the proposed structure, proposed use of the structure, groundwater, the site surrounding existing structure and services. The type of basement wall will be then selected to support soils and groundwater of the basement and also to design as economically as possible. The walling or sheeting selected for this project is to provide temporary soil support for permanent substructure construction, or it may also serve as soil retention. The walling or sheeting will be selected after comparison in terms of cost and time, constructability and etc. Several methods include the following. Plate and anchor wall King post wall Contigous bored piling Secant piling Steel sheet piling Diaphragm walls Reinforced concrete cast in situ Reinforced concrete precast Post-tensioned Soldier piling 3.1 Brief Introduction for each Options i) Plate and Anchor Wall by underpining The total excavation depth of basement work is typically fall in the range 8 to 12m and also the ground conditions are dry and able to support 1.5 2m face deep[2]. The anchored plate method is an economical temporary wall support. Pre-grouting is to be used in granular soils where the soils were unable to stand unsupported to this modest depth [2]. Figure 4.2.jpg ii ) King Post Wall King Post method is usually popular for two following factor which is cheapness of materials by using timber and economy method of boring by using power augers. This method require boring holes on wall line at 2 3m centre depending on soil strength, depth of excavation and surcharges loads. The hole is then placed with vertical beam and to be concreted with lean mix concrete at the base of each joist below final formation level [2]. King post wall usually used as a temporary soil support and to be used in dry or dewatered soils. Vertical settlements of wall is one of the disadvantages where failure of vertical force transferring to the base of pile. iii ) Contigous Bored Pile Wall Bored pile wall is usually used as an economic and efficient method for retaining structure. This techniques is very suitable for deep basements excavation and underground structure where working space is limited. This method prevent large amount of soil excavation and also help to control ground movements. Piles are usually drills into ground by using continuous flight auger (CFA) with a certain gap distance between piles. A maximum length of piles is usually around 20m depending on ground condition. Contiguous bored pile wall is not suitable for site with high water level due to the gaps between piles. Advantages of contiguous pile walls are : Comparative low cost and speed of construction Low level of sound pollution ( low level of vibration) Pile can be drill in limited spaces Has the ability to minimize the distance between bored pile wall and existing wall for small excavation depthcontiguous bored pile wall.jpg iv ) Secant Piles Disadvantages of contiguous bored pile are overcome by using secant piles where interlocking method is introduced. Secant pile walls are constructed by concreting primary (female) piles first then secondary (piles) are bored through female piles before concrete reach full strength [2]. By this the piles forms overlapping between each other. Advantages : a)Can be installed in hard ground (cobbles /boulders) b)Low noise pollution c) Better wall stiffness compare to sheet piles secant-pilingBig.jpg v ) Sheet Pile Wall Sheet Pile wall are made up from a group of piles that interlock each other and is driven into the soil. Most sheet pile wall nowadays is using steel sheet which fabricated in factory. The use of sheet pile for temporary soil support for basement at urban area is not that popular where noise is the main constraint. Sheet pile may be installed using hydraulic can reduce the noise pollution. Sheet pile wall can be design as cantilever wall or anchored wall depends on the basement depth and soil condition that vary. Advantages : a) High resistance to driving stresses. b) Sheet can be reuse c) Easy to install Disadvantages : a) Sheet pile can hardly be use as permanent structure. b) Installation of piles are hard where soil contain boulders and cobblers c) Noise pollution (High vibration) vi ) Diaphragm walls Diaphragm walls are reinforced concrete wall constructed in slurry supported by machine digging a trench in panels of certain length. This slurry can be bentonite slurry where has thixotropic properties [8]. The wall is first constructed in short panels length, by installing reinforced cages and concreting, then later intermediate panels are excavated to complete the whole wall. There is 3 type of diaphragm walls in use in industry, which is cast in-situ diaphragm wall, precast reinforced diaphragm wall and post-tensioned diaphragm wall. Advantages : a) Allow effective transfer of vertical load from the building to subsoil b) Minimum noise and vibration disturbance c) Allow construction on limited site area. 3.2 Comparison of each option A table (table 3.2) of matrix below is to compare the advantages and disadvantages of several retaining structure. This comparison results will shows the most suitable retaining wall to design and construct for this project. Durability Durability is not usually a problem for a temporary wall depending on the soil condition. But when wall is to be design as a permanent structure, the wall should satisfy the durability requirement where wall should reach design life. For example, durability requirement for concrete wall depends on the design life, cement content, water cement ratio, cover of reinforcement and also quality of workmanship. Rigidity Rigidity means a structure property that does not bend under an applied force in vertical or horizontal load [10]. Different type of retaining walls could sustain different loading. Some walls are good in resisting vertical loading and does not bend but some walls can only sustain horizontal force. For example, reinforced diaphragm wall is much more rigid than a sheet pile wall. Reinforced concrete diaphragm wall can be design as a permanent structure that carry load from superstructure above and does not bend in any way. Comparing 6 types of retaining structure above, Diaphragm walls, contiguous pile wall and secant pile walls are three best on rigidity. Constructability on Site Constructability of a structure means a structure to be constructed on site easily from start to finish by fulfilling clients requirement. Constructability also means ease of construction. A constructability review must be done before starting any construction process to prevent error, construction delay or cost overrun [11]. The space to construct the proposed structure is limited. Figure 1.1 shows that a existing sewer pipe line is 1m beside the proposed structure on the right and also a existing structure 2m far from the proposed building on the left. One of the project requirement is to minimize the sound of construction in urban area. Choice of excavation is limited to prevent any damage to the existing properties. Trench excavation is ideal for this project. Therefore, constructing diaphragm wall is the best solution where diaphragm wall can be constructed in limited space by using trench excavation, low noise produce and machinery is not big. Soil Condition The soil profile is needed to take into consideration when designing retaining structure. Some structures construction is hardly to process when the soil contains cobbles or boulders. Most of the structure is suitable to be constructs on this project site because of the clayey soil from ground level to a minimum depth of 12m. Only when initial design for retaining structure with required depth over 12m into gravel layer, retaining structure like diaphragm wall is not that suitable due to the stability of wall. Water Table Ground water on site are mainly from rainfall or groundwater flow through soil from rivers and seas [2]. By reducing the groundwater within the excavation depth and structure depth by dewatering process will increase the strength of soil as the pore water pressure is reduced. Groundwater control is crucial to prevent any leakage of water into the basement car park or cause instability of structure, for example, ground heave. Retaining wall usually acts as a groundwater cut off. Several alternative ways of groundwater cut-off are: To lower the groundwater by temporary dewatering process where ground movement is to be considered. Temporary sump pumping is to be done is ground is sufficiently impermeable Excavation is to be done under water and so permanent wall is to be construct under water by tremie concreting techniques. Diaphragm wall serves as a good water barrier compare to sheet pile or secant piles where sheet pile might corrode and water will flow through the gap between secant pile. Depth of wall Designer needs to consider the depth of a retaining structure can be construct. Some structure is cheaper to be built in deeper depth compare to shallow depth. Table 3.1 shows the different type of retaining structure that can be construct up to the maximum height of wall in order for the structure to stay stable and safe. Storage of Materials Proper storage of raw materials is very important for a construction. Raw materials like reinforcement cages, cement, sand, and etc. needed to be on site on time to prevent any delay of construction. For example, steel sheet and reinforcement cages both are made in large size and needed large space to store up. Therefore, it is worth to consider this problem when choosing a retaining structure. Environmental Impact Environmental impact is one designer to be consider when structure is construct in urban area. The choice of wall can affect the environmental during construction, during in use and demolition [12]. Three main causes to environmental impacts:- During Installation Noise and vibration when boring pile. (sheet piling) Number of vehicle used. Use of sustainable materials (Guidewall construction for diaphragm wall) When used Effects on groundwater around the wall. End of life Ease of removal Ability of material to be reused 3.3 Final Decision Diaphragm wall is to be used for my design project. FUCK WHAT TO WRITE o0o Chapter 4 Diaphragm Wall 4.1 Preplanning and Design For designing purposes and construction of diaphragm walls, a number of item require to be considered in preplanning and design of diaphragm wall. Excavation Sequence The sequence of excavation from ground level to the basement walls is to be well planned to minimize rig movement and to avoid changing places and moving of pipework from panel to panel of panel excavation. Soil dump truck, slurry removal vehicle, cranes and concrete mixing trucks, and to allow curing of concrete in completed panels are all parts of construction and excavation sequence that needed to be well planned. Guide Trench Construction The successful of trench excavation for diaphragm wall depends on the temporary guide wall. The guide walls must be design and construct to be robust to avoid any movement due to extreme loads from excavation rig service cranes or placement of reinforcement cages and reaction from stop end jacking systems. In some construction, reuseable precast concrete guide wall had been used and be interlocked each other by bolted to ensure the same standard of rigidity as in-situ cast concrete wall [2]. Panel Size Diaphragm wall is to be constructed by a panel trench excavation first. The panel length typically will vary from a minimum of one grab bite (trench excavation machine grab width) to a multiple of grab bites which will extend to 7m. A grab bites vary between 2.3 and 2.8m depending on machine used. The panel length include two stop ends for the primary panels (Stop ends will be discussed on following pages). Secondary panels are those panels dug between two concreted panels. The panel length is limited to a certain length, and therefore panel volume, this is to ensure that sufficient concrete can be fill up the whole panel within concreting period in a day. This takes maximum daily working hours and concrete supply into account. Panel size more depends on designer and contractor decision. Wall-Slab Construction Joints Joints between basement floors slabs and wall is to be design carefully because the joints can transmit vertical shear and bending moment which could cause instability of structure and basement. Bend out bars and Threaded-end couplers are both used in the joints. Reinforcement cage The depth of diaphragm wall has led to the size of reinforcement cages. These cages are usually fix off-site and delivered to site when is needed. The maximum length of cages is restricted because of transportation of long and large cages. Slot for Tremie Tubes A tremie tube is used to ensure concrete is placed in correct position and that no separation of aggregate occurs during concreting pouring concrete from top to bottom of walls. Therefore, reinforcement cage is to be designed to allow sufficient access for tremie tubes. For some construction of diaphragm with large panels, two tremie is to be used to maintain the concreting rate of 60 to 80m3 per hour. 4.2 Construction Sequence End Of Construction Site Clearing Top Down Basement Construction Diaphragm Wall Construction Site Preparation 4.3 Work to be Done 4.3.1 Site Preparation Basement and retaining wall construction methods involve a high degree of mechanization. A clear working space give maximum mobility for machinery, materials and workers, hence optimize the working speeds increasing construction period. Therefore, several steps are needed to be done before any construction work progress. For example, temporary road should be provided to achieve a rapid tempo of construction in wet or dry weather. Traffic Management Local authorities are highly concern on the traffic management especially in urban area. Construction in central of urban area could cause serious traffic congestion due to slow moving construction vehicles and parts of road are occupied by machinery. A slightly highway direction will be changed on A marked in figure 4.2 below to provide access for construction vehicle into the site. On road marked A in figure 4.2, the road is to be assumed that is a typical single lane carriageway. Therefore, the road length will be slightly reduced nearby the construction site. An alternative road for vehicle towards junction is to be proposed to local authorities to prevent any traffic congestion. Clear barricades and road sign will be provided along the road closure. Location of Underground Services Site preparation in urban area includes tracing and clear marking of existing services includes underground telephone, power cables, water and sewer pipe, gas pipe, etc. Underground services is to be assumed to present in any circumstances. Trench excavation is more likely to encounter underground service in the face of excavation parallel to the line of excavation [13]. Many serious accidents have been caused by men or machines when underground services are struck, penetrated or during excavation. Electric shock may result from striking electricity cables during excavation. On this project, it is clearly shown on figure 1.1 that a 1200mm diameter concrete sewer pipeline is just 1m away from the side of proposed structure. A sewer pipeline bursting could cause contamination of the ground and odour smell to nearby citizens. Many sewer pipes are under high pressure too. As a solution, first, a confirmation of sewer pipe location is to be done on site. Once the records are obtained, it will be kept on site and be accessible to workers. Furthermore, construction of diaphragm wall uses trench excavation techniques, which highly reduce the chance of striking the sewer pipe. Any other services includes telecommunication cables, gas pipe and electric pipe which are not shown in figure 1.1 given will be examine on site before excavation. Existing Building Building located around the site are needed to be protected from damage and dirt-staining. Cleaning and maintaining existing building in the end of construction can be costly. In figure 1.1 shows that there is existing 3 storey with raft foundation building 2m away from basement wall. Before any excavation start, careful inspection is to be done to the existing building to determine whether there are any existing cracks due to settlement or any damage on external wall of building. Cracks and damage is to be recorded down and photographed as a proof to prevent any claims from property owner. Overhead Obstruction The most common overhead obstruction is high tension electricity cables nearby the site. Most construction vehicle are high. There is a danger when tall vehicle pass by those overhead cables and cause unwanted accident. Therefore, a clearance is to be done between the overhead cables and ground. For example, a typical goal post protection will be erect along the entry to the site. Figure 4.3 below shows typical goal post protection. figure 4.3.jpg Public Safety It is important to taking care about public safety. Any pedestrian is not allowed to enter construction site. A warning sign is to be displayed around the boundary site and barriers is to be set up along perimeter of construction. 4.3.2 Diaphragm Wall Construction Construction of diaphragm wall uses trench excavation supported by slurry. The slurry is typically bentonite and water. Diaphragm walls are constructed in the following steps : 1) Pretrenching to remove obstruction 2) Guidewall construction 3) Trench excavation (panel excavation) 4) Endstop placement 5) Panel desanding 6) Reinforcement cages placement 7) Concreting work (Tremie technique) 8) End Stop removal 9) Excavation of Intermediate Panel 10) Reinforcement cages placement 11) Concreting work for remaining panels (Tremie technique) 12) End of Diaphragm wall construction 4.3.2.1Detail steps Pretrenching to remove obstruction Pretrenching is a process to remove soil by open excavation to a certain depth, typically 1-2 m depth for guidewall construction. It is also a purpose for removing shallow obstruction and provide stable support for the guidewall. GuideWall Construction Guide wall is to be constructed after pre-trenching process. There are several purpose of constructing guidewall, these include: To prevent the collapsing of soil near trench excavation surface. As a template for wall excavation and panel layout To provide a temporary supports for reinforcement cage. (by holding down the cage during concreting work) To provide support for end-stop joint. (restrain end-stop) To support Tremie Pipe To provide a reference elevation for inserting props, slabs, etc. For this project, the guidewall is to be constructed with reinforce concrete and be made from grade M20 grade reinforced concrete. The distance between both guidewall will be thickness of diaphragm wall plus a tolerance of 50mm. The dimension of guidewall (one side) will be 300mm(w) x 1000mm(d). Trench Excavation (Panel excavation) Construction of diaphragm wall uses trench excavation method which produce a vertical strip in soil that can collapse easily. Special excavation machinery are used to excavate the soil. Several type of machinery is used in construction field nowadays. These machinery can be cable hug or Kelly mounted and the digging mechanics can be cable or hydraulic operated. figure 4.7 2.pdf The excavation is to be excavated in panels. The panel length varies typically from a minimum of one grab bite (trench excavation machine grab width) to a multiple of grab bites which will extend to 7m. A grab bites vary between 2.3 and 3m depending on machine used. figure 4.8.jpg The trench excavated is to be supported by bentonite slurry. Bentonite is basically clay of montmorillonite group, and when added with water it forms an impervious slurry with large viscosity. The slurry will produce large lateral pressure to retain the vertical soil. In case of granular soils, the bentonite slurry will penetrates into the sides under positive pressure and forms jelly. When bentonite slurry is fills in impervious clay, it will not penetrate into the soil but form a layer of thin film to gives strength supporting vertical soils. The bentonite slurry is to be placed continuously into the trench throughout excavation. For this project, Kelly Grab is to be used for excavation. The depth and width of excavation will be discussed in following chapters. The panel length and bentonite slurry density is to be designed and results will be shown in following chapter too. End stop Placement Endstops are placed in both panel fronts to provide the concrete at each vertical edge of panels with a predetermined shape. The shape of stop ends can be a pipe or special keyway end stops. End stop can be place in to be permanent or temporary. For this project, a temporary cylinder end stop is to be used. The end stops will be removed by vertical extraction shortly after the concrete has been poured. Somehow, a delay of few hours is allowed in order to enable the concrete to gain some early strength and able to stay vertical. The timing and removal of end stops will be judge by the site contractor and to be carefully observed. If end stops is extract out before the concrete is stable (gained sufficient strength to stay vertical), there is a risk that the concrete will slump.